Ways in which the digital media industry has evolved gradually

This post takes a look at how smart devices and technology has impacted media consumption.

Over the past couple of decades, as society has come to be reliant on mobile phones, technology has become the centre of attention for many areas of industry. The rise of smart devices has essentially reshaped the media industry, resulting in new advancements in the way media is created, distributed and taken in. Before the age of digitalisation, media has been typically consumed in standardised formats such as paper publications and television or radio shows. However, more just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Along with this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone period has in fact, pushed the media industry to transform its business models and strategies, disrupting conventional outlets and opportunities for media access and intake, with a series of new and progressive . digital media examples.

In addition to the circulation and creation of digital content, media consumption habits are also being greatly affected by technological advancements. The mobility of smart devices has shifted the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would need to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Instead, these days, consumers can view, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has resulted in an improvement in content production as consumers are rapidly watching shows and constantly seeking out new things to enjoy.

Traditionally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in contemporary society, the development of smart devices has led to a few major shifts in the way media is shared and delivered. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to offer video, text and audio content, smart devices are the optimal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly dealing with reformatting their material to prioritise mobile phone availability. Presently, trends which are popular on social media are particularly prominent for media companies to consider. Namely, short form video and international television are acquiring traction for providing interesting and accessible content for audiences around the world.